Increase Conversions by Focusing on the Rule of Seven

Increase Conversions by Focusing on the Rule of Seven

The odds are low of converting a prospective customer the first time you send them a marketing message. The rule of seven has been used for decades and states that a purchase will occur after a person has had seven interactions with your brand. Therefore, conveying...
Customer Experience is the Foundation of New Media

Customer Experience is the Foundation of New Media

According to Brian Solis (@briansolis), the future of businesses will depend on how they innovate to improve the customer experience. Designing customer experiences is a fluid process dominated by new digital media. Consequently, companies that use 50-year-old...
Reimagining Airports through Research

Reimagining Airports through Research

Toronto Pearson International Airport (TPIA) has been named, “Best Large Airport in North America,” for the past four years and earns the highest customer satisfaction scores for its size. This world-class hub ensures safety and traveler satisfaction by putting...