by RVergara | Mar 13, 2024
The odds are low of converting a prospective customer the first time you send them a marketing message. The rule of seven has been used for decades and states that a purchase will occur after a person has had seven interactions with your brand. Therefore, conveying...
by RVergara | Aug 19, 2022
Quantitative research helps to see a project through numbers and notation, while qualitative research fills in the details with personalities and emotions that support the numbers. Both types of data are used for successful market research. Quantitative Questions...
by RVergara | Aug 17, 2022
According to Brian Solis (@briansolis), the future of businesses will depend on how they innovate to improve the customer experience. Designing customer experiences is a fluid process dominated by new digital media. Consequently, companies that use 50-year-old...
by RVergara | Aug 17, 2022
Ralph Niebles, Invicta Stores The first interview I conducted for HealthyMarketing.net was an enlightening experience. I was excited to speak to a business professional who could give me genuine insights into E-commerce. Ralph Niebles has over 25 years of experience...
by RVergara | Aug 15, 2022
Toronto Pearson International Airport (TPIA) has been named, “Best Large Airport in North America,” for the past four years and earns the highest customer satisfaction scores for its size. This world-class hub ensures safety and traveler satisfaction by putting...
by RVergara | Aug 15, 2022
Today’s social media influencers partner with a brand to expose a product or service to their loyal and engaged audience. Over 70% of marketers will use influencer marketing by 2022. Industry professionals note that over 10% of 18-to-35-year-olds have purchased online...
by RVergara | Aug 15, 2022
Post-Pandemic Marketing Realities To navigate the complex world of digital marketing, marketers need to learn about real-world experiences, obstacles, strategies, and solutions from knowledgeable industry pros. After reflecting on the long slog that was 2020 and the...
by RVergara | Aug 11, 2022
The supply chain in the U.S. builds and provides essential goods that keep the economy moving. Because it supports all types of businesses, in 2018, the U.S. supply chain accounted for 37% of all jobs in the U.S. This is over 44 million people. This supply chain sells...
by RVergara | Aug 11, 2022
In the age of new media marketing, distribution channels have changed dramatically. Before the Internet and digital marketing, marketing channels were linked between manufacturers and end users. Simple. These did not include the channels in the pre-manufacturer stage...
